Even though our prices are "extremely competitive", we believe that our success lies in the fact that our clients approach us as "friends looking for an advice"...
We believe that diamonds are like people. Both are very individual, strong in their core, but with subtle differences that make them stand out from the crowd. We also believe that there is a perfect match for a person and the diamond. We are here to help find a perfect match for you. After all, the roughly 2 billion years' journey of a diamond from the earth's core to the client's hands deserves a happy ending.
Our background is in the diamond and jewelry sales to private clients. In our private diamond business we believe in the old fashioned word-of-mouth recommendation, through which we were able to attract a significant base of clients. Our main clients are price-conscious clients, which also shop for other high street diamond and jewelry brands, but who have already learned their lesson that there is a smarter way of buying diamonds.
